Employer Branding Services

How to become the employer of choice: effective employer branding

In times of a growing shortage of specialised personnel, it is more vital than ever to position your company as an attractive employer. As an experienced online marketing agency, we help you develop and successfully communicate your employer brand.

 

Would you like to learn how to strengthen your employer brand?

Employer Branding: Workshop

In a strategic alignment workshop, we define the basis for your effective employer branding initiative:

Duration: 4 hours + preparation and follow-up 

Agenda:

  • Analysis of the current situation
  • Determining strengths and weaknesses
  • Evaluation of existing channels and previous online and offline communication measures
  • Internal and external challenges
  • Definition of objectives
    • Definition of target groups
    • Definition of objectives / KPIs

Outcome:

  • Benchmarking
  • Specific recommendations
  • Derivation of possible work packages

Next, you decide how to proceed

Client selection Healthcare

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How to attract the top talent

Conception & Brand Development

S2: Konzeption

Conception & Brand Development

  • Development of a strong employer brand, an optimised employer value proposition (EVP) and key messages
  • Definition of the entire candidate journey and relevant channels
  • Creation of an action plan

Campaigning

S3: Campaigning

Campaigning

Implementation of the defined measures using comprehensive recruiting and employer branding campaigns such as:

  • campaign landing pages and career pages
  • social media (paid) campaigning
  • SEA/Google Ads
  • newsletters

Analytics

S4: Analytics

Analytics

Implementation of a customised tracking funnel on analytics platforms and continuous monitoring of campaign performance.

Success monitoring and optimisation

S5: Erfolgskontrolle & Optimierung

Success monitoring and optimisation

Regular reporting with findings and recommendations for action and optimisation actions.

Digital Marketing meets Human Ressources

Our expertise is rooted in experience and insight.

Our comprehensive expertise combines a deep knowledge of digital marketing with many years of experience from Markus Bechtiger (Hamilton Advisors) in holistic corporate and HR consulting.

We know how to effectively communicate your employer brand online and understand the needs and structures of companies from various industries. With creative and innovative solutions, we develop tailor-made employer branding strategies that strengthen your employer brand and position you as an attractive employer.

Our key to success

Why 1

Holistic consulting

We offer comprehensive solutions that combine both digital marketing services and business and HR consulting, thus ensuring a holistic approach.

Why 2

Customised strategies

Every employer branding strategy is customised to the needs and goals of your company.

Why 3

Experience and industry diversity

With our many years of experience and expertise in various industries (with a focus on healthcare), we understand the specific challenges and requirements of your market.

Why 4

Creativity and innovation

We develop creative and innovative ideas that raise the attractiveness of your employer brand. Our creative approach offers innovative ideas and specific action proposals that are aligned with your existing corporate design.

Why 5

Measurable results

We ensure your employer branding measures are effective and targeted through continuous performance measurement and optimisation.

Why 6

Passion and commitment

Our team is wholeheartedly committed to your cause and firmly believes in the power of employer branding.

FAQs

The labor market is tightening, and the shortage of skilled workers is becoming more severe. Projections indicate that this gap will continue to widen in the coming years. Factors such as demographic shifts, societal changes, globalization of the workforce, and the rapid pace of technological advancement and digitalization are all contributing to making the "War for Talent" an ongoing challenge for businesses.

There is no sign of this slowing down. Therefore, building a strong employer brand and improving the company’s employer image are becoming more crucial for long-term success. A credible and attractive employer profile can be created by developing a value-driven employer brand that genuinely reflects the workplace culture and the company’s strengths from the inside out.

Our consultancy package covers the first step in our employer branding process: we analyse your company, the current HR situation, your industry and environment, etc. to determine where action is needed.

We work with you to develop the foundations for building your employer brand.

After that, it is up to you to decide which specific communication measures to take.

Starting with a consultancy package of CHF 6,000, we will develop the basis for further measures. Based on this, we will create a tailor-made follow-up offer according to your needs.

The costs for our employer branding services vary depending on the scope and complexity of the measures required. We are happy to offer you various modules or individual options that are based on your needs.

A strong employer brand offers your company numerous sustainable advantages:

  1. Attracting the best talent: A clear and attractive employer brand helps you to stand out from the competition when recruiting skilled workers. This attracts qualified applicants who are a good fit for your corporate philosophy and culture.

  2. Increased employee retention: Employees who identify with the employer brand and share its values are more satisfied and loyal in the long term. This reduces fluctuation and the associated costs of recruiting and training new employees.
  3. Positive company perception: A strong employer brand improves your company's image and contributes to a positive reputation, both with potential employees and with customers and partners.
  4. Higher motivation and engagement: A strong employer brand promotes employee engagement and motivation because employees feel valued and proud of their employer.
  5. Competitive advantage: Companies with a strong employer brand have a competitive advantage in the market because they are perceived as a preferred employer and stand out from the competition.
  6. Optimised recruitment costs: A strong employer brand can help you increase the efficiency of your recruitment efforts.
  7. Strengthening corporate culture: The continuous maintenance and development of your employer brand promotes a positive corporate culture that clearly reflects and supports your values and goals.

In summary, a strong employer brand leads to a more sustainable, positive and effective human resources strategy that has a long-term positive impact on the overall success of your company.

We use a combination of quantitative and qualitative methods to measure and evaluate the success of employer branding measures. The most important metrics include:

  1. Reach & engagement: We analyse the reach and engagement on the various channels where your employer brand is communicated, such as social media, career pages/landing pages and job ads.
  2. Applicant quality and quantity: Together with you, we monitor the number of applications and the success of the applications.
  3. Cost-benefit analysis: We compare the costs of the employer branding measures with the results achieved to evaluate the return on investment (ROI/ROAS).

This comprehensive analysis enables us to suggest targeted optimisations and thus ensure that your employer branding strategy is continuously improved to achieve maximum results.

As a broad-based web and digital marketing agency, Netgen has a wide range of clients. We focus on the following industries:

  • Healthcare
  • Publishing
  • Finance & Insurance
  • Telecommunications
  • Public Institutions

Our client portfolio includes a wide range of companies and organisations from the healthcare sector, such as:

  • Psychiatrische Universitätsklinik Zürich (PUK) – long-term employer branding campaign 
  • «Swiss Knife» (Swiss College of Surgeons) – transformation of a purely print product into a modern digital magazine www.swiss-knife.org 
  • European Society for Medical Oncology (ESMO) – Worldwide digital portal for oncology professionals with numerous associated sub-websites and online magazines www.esmo.org
  • Groupe Médecine & Hygiène – B2C healthcare portal www.planetesante.ch; magazine for medical professionals Revue Médicale Suisse etc.
  • OdA Gesundheit Zürich – Website redesign and consolidation of www.oda-g-zh.ch and www.z-ina.ch; redesign and expansion of the multi-cantonal campaign website puls-berufe.ch/zurich
  • Intergenerika – Website redesign and consolidation of the generics and biosimilars sections www.intergenerika.ch

Get in touch

Christian Paredes
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Christian Paredes

Senior consultant and founder of Netgen Switzerland. His first computer was an Apple IIc. Fluent in five languages. Educates himself while others sleep.

Lea Friberg
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Lea Friberg

Consultant, UX writer, project manager. Grew up in the mountains of the Swiss Grisons and is proud of her mother tongue, Rumantsch. Considers creating Jira tasks as a sport.

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