Analysis & Strategy
- Analysis of the employer brand and its positioning in the market
- Development of a customised employer branding strategy
- Definition of goals and KPIs
Would you like to learn how to strengthen your employer brand?
In a strategic alignment workshop, we define the basis for your effective employer branding initiative:
Duration: 4 hours + preparation and follow-up
Agenda:
Outcome:
Next, you decide how to proceed
Implementation of the defined measures using comprehensive recruiting and employer branding campaigns such as:
Implementation of a customised tracking funnel on analytics platforms and continuous monitoring of campaign performance.
Regular reporting with findings and recommendations for action and optimisation actions.
Our expertise is rooted in experience and insight.
Our comprehensive expertise combines a deep knowledge of digital marketing with many years of experience from Markus Bechtiger (Hamilton Advisors) in holistic corporate and HR consulting.
We know how to effectively communicate your employer brand online and understand the needs and structures of companies from various industries. With creative and innovative solutions, we develop tailor-made employer branding strategies that strengthen your employer brand and position you as an attractive employer.
The labor market is tightening, and the shortage of skilled workers is becoming more severe. Projections indicate that this gap will continue to widen in the coming years. Factors such as demographic shifts, societal changes, globalization of the workforce, and the rapid pace of technological advancement and digitalization are all contributing to making the "War for Talent" an ongoing challenge for businesses.
There is no sign of this slowing down. Therefore, building a strong employer brand and improving the company’s employer image are becoming more crucial for long-term success. A credible and attractive employer profile can be created by developing a value-driven employer brand that genuinely reflects the workplace culture and the company’s strengths from the inside out.
Our consultancy package covers the first step in our employer branding process: we analyse your company, the current HR situation, your industry and environment, etc. to determine where action is needed.
We work with you to develop the foundations for building your employer brand.
After that, it is up to you to decide which specific communication measures to take.
Starting with a consultancy package of CHF 6,000, we will develop the basis for further measures. Based on this, we will create a tailor-made follow-up offer according to your needs.
The costs for our employer branding services vary depending on the scope and complexity of the measures required. We are happy to offer you various modules or individual options that are based on your needs.
A strong employer brand offers your company numerous sustainable advantages:
Attracting the best talent: A clear and attractive employer brand helps you to stand out from the competition when recruiting skilled workers. This attracts qualified applicants who are a good fit for your corporate philosophy and culture.
In summary, a strong employer brand leads to a more sustainable, positive and effective human resources strategy that has a long-term positive impact on the overall success of your company.
We use a combination of quantitative and qualitative methods to measure and evaluate the success of employer branding measures. The most important metrics include:
This comprehensive analysis enables us to suggest targeted optimisations and thus ensure that your employer branding strategy is continuously improved to achieve maximum results.
As a broad-based web and digital marketing agency, Netgen has a wide range of clients. We focus on the following industries:
Our client portfolio includes a wide range of companies and organisations from the healthcare sector, such as:
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