Global portal for 25,000 oncology professionals

In order to provide ESMO members and website visitors with easy access to relevant information and thus offer an optimal user experience, the websites of ESMO, OncologyPRO and Rare Cancers Europe were completely rebuilt. Netgen is responsible for the conception, UX design as well as development and implementation of the complex module


ESMO is the leading professional organization for medical oncology. With more than 25,000 members representing oncology professionals from over 160 countries worldwide, ESMO is the European focal point for oncology education and information.


2019 until today

European Society for Medical Oncology (ESMO)

Impact & Growth 

In numbers:

  • Stable platform for 25,000 concurrent users
  • Up to 50% faster page views
  • 30% more pageviews


  • Increased stability and cutting-edge technology
  • Improved landing page management
  • Optimization for mobile devices
Services we provided
  • Digital Strategy
  • Brand Experience Design
  • Informaiton architecture
  • UX Design
  • Development (Ibexa DXP)
  • / Landing-Pages
  • Salesforce development & integrations
  • Cloudinary development & integrations
  • Continuous tech support & agile development
  • Digital & growth marketing
  • Analytics & actionable reporting

Our Role: Re-Design & Migration

Netgen took over several tasks in the project

  1. Migration of legacy eZ Publish content to Ibexa DXP
  2. New UX and user interface designs, with Atomare's design.
  3. Provide ESMO members and website visitors with easier access to relevant information related to medical oncology and an improved user experience

The project has resulted in a comprehensive lead agency assignment for all of the organization's digital channels.

Challenge. Huge content and complex migration

Due to its wide reach and the relevance of ESMO, the website is the central platform for different stakeholders in oncology. The user groups are heterogeneous and range from researchers and medical professionals to patients, patient advocates and patient relatives.

Different users have different demands on the website. An optimized user experience according to applicable UX principles was thus the focus - true to the guiding principle "Don't search, find!"

The existing platform had several hundred thousand objects in the database. This large amount of data had to be better structured, its content classes migrated and reorganized.

Solution: New System, New Layouts, New Modules

Netgen designed and implemented several platforms for a customer in one go. In the process, numerous specific modules were co-developed in the background:

  • E-Learning
  • Exams & Quizzes
  • Guidelines
  • Voting & Polling
  • Declaration of Interests forms (DoI)
  • SalesForce SSO

In order to facilitate the navigation of the website users, the following features have been implemented:

  • Cards and banners for easier orientation
  • Page navigation with multiple levels - always visible on all devices
  • Powerful filters and search modules to quickly find the right content and mark it for later use
  • Related and linked content in one place for seamless customer journeys

Since the initial migration, Netgen has continuously improved the platform using an agile methodology. Sites are continuously monitored and optimized.



2019 - Heute


OncologyPRO is the home of ESMO’s educational and scientific resources, with Guidelines, a comprehensive list of E-Learning modules, Factsheets on biomarkers, slides and webcasts from our educational programme, and more... to support continuing medical education and daily practice!


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