Following a new brand strategy, JGL needed a new website that would synthesize much of the accumulated content in one place, which would also serve as the main platform for other brand websites in the upcoming phases. As an international company that operates on many different markets and offers numerous products, JGL’s product portfolio needed to be collected and presented in a multilingual, simplified, but also still sufficiently informative manner.
Mid 2021 - now
The agile approach to website development was organized in several phases with continuous priorities revisions. The project started with discovery workshops to define user personas, and was then followed by trends research and testings to finally select overall solutions. With reducing much of the content through “less is more” approach, the web platform will continue to grow through integration and visual consolidation of other JGL brands’ websites.
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