Our Role: Design of a new brand experience
Design and implementation of the new multisite including SEO strategy, newsletter and SoMe connection according to the latest UX with a growth marketing strategy.
Challenge: New Multisite Website
The first step was to review the existing websites https://oda-g-zh.ch and https://z-ina.ch, which were previously managed on different instances, into one CMS (eZ Platform). The existing independent URLs should be kept under the same umbrella.
Solution: The result is a clear new platform on which a total of four areas are brought together and yet clearly demarcated from one another.
The newly installed CMS enables central editing and control of the content. Users also benefit from this centralization: training companies, instructors, course participants, specialist groups and students can find all the information relevant to them in one place.
The following elements were used for the new platform:
- Multisite Setup
- Layout Management
- Animated Graphics
- Digital annual reports
- Digital campaign pages
- Dynamic forms
- Member services with document archive
- Newsletter system
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