Multisite and new branding for OdA Gesundheit Zürich and Z-INA. The fresh and uniform corporate design for the two brands OdA Gesundheit Zürich and Z-INA should also be visible online. The two websites, which were previously managed separately, were combined into one portal and given a new design.
The Organization of the Health Work Environment Zurich is the industry association for vocational training in the healthcare sector in the Canton of Zurich.
Z-INA is responsible for the professional implementation of postgraduate courses in anesthesia, intensive care and emergency care in the Canton of Zurich, is involved in the promotion of young professionals in the healthcare sector and in the development of vocational training.
2019 until today
Design and implementation of the new multisite including SEO strategy, newsletter and SoMe connection according to the latest UX with a growth marketing strategy.
Challenge: New Multisite Website
The first step was to review the existing websites https://oda-g-zh.ch and https://z-ina.ch, which were previously managed on different instances, into one CMS (eZ Platform). The existing independent URLs should be kept under the same umbrella.
Solution: The result is a clear new platform on which a total of four areas are brought together and yet clearly demarcated from one another.
The newly installed CMS enables central editing and control of the content. Users also benefit from this centralization: training companies, instructors, course participants, specialist groups and students can find all the information relevant to them in one place.
The following elements were used for the new platform:
#web-portal #ux #seo #strategy #newsletter #dataanalytics #social #brandexperience #growthmarketing
2020 - Today
We have helped Oda G ZH, on their annual reporting digital transformation. Since 2020 the annual report is digital first. A Multi-website was created to handle all annual reports for the future years. Client can individually enter their new content and financial data directly into the site and publish it with autonomy.
Netgen supports the client yearly with specific animations and additional improvements.
2019 - Today
When implementing the various design elements, particular attention was paid to the new website of Z-INA (Höhere Fachschule für Intensiv-, Notfall- und Anästhesiepflege). All the design elements are used there: from the calendar symbol, which refers to upcoming events, to the concise dot mark, which refers to a specific continuing education category.
With the implementation of the new corporate design, Netgen has succeeded in visually uniting two brands and laying the foundation for a new website with a modern look.
2022 - Today
Websites for NPZ - Emergency Care Zurich and IPZ - Intensive Care Zurich, campaigns of OdA Gesundheit Zurich on behalf of the Health Department of the Canton of Zurich.
Various video messages will be played out on the two landing pages as well as via various social media channels. Link to the entire media release
A very exciting and extensive project. The big challenge was to define a meaningful structure for four areas in one instance. The successful implementation of the project enables the cross-page use of specific content such as news or events, so that these can be played out in different places depending on their relevance.
Project Manager Netgen
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