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The online presence for the western Swiss health magazine was completely redesigned. This increased the number of visitors multiple times.
Planetesante.ch offers health content that is written in simple and understandable language and is regularly updated. The range of offerings includes a magazine with thousands of articles and videos about health in everyday life, fact sheets about illnesses, a decision-making module for problems, and legal articles and audios about health.
2014 until today
In partnertship with Groupe Médecine & Hygiène
Digital strategy for the new website, UX design of the new portal, integration e-commerce with a selection of books and connection to ERP system, CMS update to eZ Platform (Ibexa DXP), automated theme landing pages, article creation with "Netgen Tags" tagging system.
The Planète Santé health portal brings together content from more than 70 medical and health partners. Planète Santé has grown strongly over the years and experienced increasing complexity due to the growing amount of content. The new online presence of the health portal had to do justice to this circumstance.
With a clear structure and navigation, the new portal was able to cope with the increased complexity of the content: The qualitative standards were maintained, but the structure of the site was streamlined. Automated landing pages for individual topic blocks and a separate e-commerce section created a better overview.
The CMS update with the option of smart tagging of individual articles ensures easy maintenance for customers and a good overview for users.
#DigitalStrategy #UXDesign #E-Commerce #SEO #ApplicationManagement #Magento #ERP
Die Benutzerfreundlichkeit der Website ist heute hervorragend und die Website sehr intuitiv zu bedienen. Die Website wird kontinuierlich überwacht und optimiert, um ein einwandfreies Surferlebnis sicherzustellen. Ich empfehle Planète Santé est le média santé romand destiné au grand public allen meinen französischsprachigen Bekannten.
Senior Berater
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