Our role: Brand Experience & CMS
Netgen supported SIPPO in defining the digital strategy, customer journeys, content and UX experience for the communication of its global Swiss trade promotion program.
- Digital Strategy
- UX and digital brand experience
- Development of the multisite with a DXP
Definition of content management and distribution of content to different roles and country managers.
Challenge: Multisite, Multi-Country, Geo-Targeting
The project was created from scratch and required a complete digital concept, content and brand identity. The time horizon was tight at six months, and resources had to be well allocated accordingly.
Solution: Digital Experience Platform
- Building a new enterprise DXP solution, ideal for multisites and multilingualism
- Creating a new brand experience and UX design for the brand
- Creating roles and permissions to share and distribute content across the platform, using workflows and specific functionality
- Custom layouts and capabilities for country-specific content