Wir haben den hohen Komplexitätsgrad des Projektes gemeistert, indem wir eine unternehmensweite DXP-Lösung verwendet haben. So konnten wir uns auf die Strategie, den Inhalt und das Design konzentrieren.
Christian Paredes
Senior Berater
Informative B2B multisite across 12 countries and 13 languages
Creation of a new multi-country portal to support SIPPO (Swiss Import Promotion Programme) with the advice and support of 40 BSOs in the 11 partner countries.
Client
SIPPO is the Swiss trade promotion programme for international economic development and is sponsored by SECO, the State Secretariat for Economic Affairs.
Timeframe
2017 until today
Our role: Brand Experience & CMS
Netgen supported SIPPO in defining the digital strategy, customer journeys, content and UX experience for the communication of its global Swiss trade promotion program.
- Digital Strategy
- UX and digital brand experience
- Development of the multisite with a DXP
- Training
- Support
Definition of content management and distribution of content to different roles and country managers.
Challenge: Multisite, Multi-Country, Geo-Targeting
The project was created from scratch and required a complete digital concept, content and brand identity. The time horizon was tight at six months, and resources had to be well allocated accordingly.
Solution: Digital Experience Platform
- Building a new enterprise DXP solution, ideal for multisites and multilingualism
- Creating a new brand experience and UX design for the brand
- Creating roles and permissions to share and distribute content across the platform, using workflows and specific functionality
- Custom layouts and capabilities for country-specific content
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