Netgen will be presenting at OMR24 in Hamburg. Meet us there on May 7th & 8th!

Informative B2B multisite across 12 countries and 13 languages

Creation of a new multi-country portal to support SIPPO (Swiss Import Promotion Programme) with the advice and support of 40 BSOs in the 11 partner countries.

Client

SIPPO is the Swiss trade promotion programme for international economic development and is sponsored by SECO, the State Secretariat for Economic Affairs.

Timeframe

2017 until today

Website

Impact & Growth

12 websites in 12 countries
SEO optimization in 13 languages
Language translation workflows
Shared event calendar
Newsletter integration

Services we provided

Brand experience design
User experience design
Front-end development
Interaction and visual design
Site development
Geo-Targeting
Content Services
Application Management

Our role: Brand Experience & CMS

Netgen supported SIPPO in defining the digital strategy, customer journeys, content and UX experience for the communication of its global Swiss trade promotion program.

Digital Strategy
UX and digital brand experience
Development of the multisite with a DXP
Training
Support

Definition of content management and distribution of content to different roles and country managers.

Challenge: Multisite, Multi-Country, Geo-Targeting

The project was created from scratch and required a complete digital concept, content and brand identity. The time horizon was tight at six months, and resources had to be well allocated accordingly.

Solution: Digital Experience Platform

Building a new enterprise DXP solution, ideal for multisites and multilingualism
Creating a new brand experience and UX design for the brand
Creating roles and permissions to share and distribute content across the platform, using workflows and specific functionality
Custom layouts and capabilities for country-specific content

We successfully mitigated the high level of complexity of the project by using a flexible company-wide DXP solution. This allowed us to put additional focus on the strategy, content and design, resulting in a top tier solution for SIPPO.

Christian Paredes

Senior Advisor

Bring your project to life

You got a project and you think it's time to roll up sleeves and start working?

Contact us

Next project

Scholarship360: A CRM for Charitable Impact

In the realm of charitable trusts dedicated to supporting education and scholarships worldwide, Netgen has emerged as a game-changer.