Creation of a new multi-country portal to support SIPPO (Swiss Import Promotion Programme) with the advice and support of 40 BSOs in the 11 partner countries.
SIPPO is the Swiss trade promotion programme for international economic development and is sponsored by SECO, the State Secretariat for Economic Affairs.
2017 until today
Netgen supported SIPPO in defining the digital strategy, customer journeys, content and UX experience for the communication of its global Swiss trade promotion program.
Definition of content management and distribution of content to different roles and country managers.
Challenge: Multisite, Multi-Country, Geo-Targeting
The project was created from scratch and required a complete digital concept, content and brand identity. The time horizon was tight at six months, and resources had to be well allocated accordingly.
We successfully mitigated the high level of complexity of the project by using a flexible company-wide DXP solution. This allowed us to put additional focus on the strategy, content and design, resulting in a top tier solution for SIPPO.
Senior Advisor
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