China-MedCare represents the modern application of Traditional Chinese Medicine (TCM) in Switzerland: Authentic, personal, competent. The Netgen team developed the brand identity, relaunched the website including online booking and supported various communication measures.
Branding, web design, CMS, content, SEO/SEA, print, digital marketing, landing page & AI-generated book cover
How can traditional healthcare practices be presented in a modern and accessible digital format? China-MedCare needed a consistent brand presence, a modern web portal, and tools for appointment booking and communication.
Complete brand relaunch incl. logo & design system, new website with Ibexa CMS & Netgen Layouts, online booking system, SEO-optimized content, continuous news updates, print materials, landing page and AI-generated book cover.
Over the past few years, the website has been expanded to include a blog section and selective paid measures have been implemented on Facebook and Instagram. A newsletter has also been launched, which regularly highlights the latest blog posts and reports on current offers.
Christian Schütz, founder and CEO of China-MedCare, also published his first book, “Ein Chinese sagt nicht, was er denkt” (A Chinese man doesn't say what he thinks), in 2023 and entrusted Netgen with the implementation of a campaign landing page to market the non-fiction book. The idea for the book cover came from Dennis Oswald and was generated by AI.
With its new corporate identity, Netgen Switzerland has created an outstanding tool for us to communicate with our customers. At the same time, the new communication platform challenges us to deliver top performance in our daily work.
Managing Director China-MedCare
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