Open Graph protocol enables semantic integration of external websites with the Facebook social graph by introducing specialized meta tags.
By using Open Graph, websites can deeply integrate with Facebook. Additionally, based on structured data provided through meta tags, a rich representation of external pages is enabled across the Facebook: in user profiles, within search results, and in the News Feed.
With Netgen Open Graph extension to eZ Publish, the website owners can easily map eZ Publish objects and their attributes to Open Graph objects. The work of website editor remains unchanged, with the extension automatically outputting Open Graph meta tags.
With over 500 million users today, Facebook is an Internet phenomenon that cannot be neglected when running any website. By connecting to this fast-growing social network, one can greatly improve its website reach.