Our Role

Netgen Switzerland AG took over the digital implementation of the brand identity developed internally by bop Communications. Our services included strategic consulting, UX/UI conception and web design, as well as the technical realisation of the website. We ensured that the brand values and core messages were optimally presented in a media-specific way, and supported bop Communications throughout the entire process, from the first sketch to the successful launch of the new digital platform.

Challenge

bop Communications had developed the branding, naming and claim in-house. The challenge for Netgen was to stage this brand presence in a digitally effective and authentic way, and to do so within a very short time frame.

Solution

Netgen adapted the branding developed in-house by bop Communications for specific media and implemented a responsive, intuitively navigable website with a clear UX/UI design.

The reduced colour scheme and minimalist typography provide an optimal stage for the customer projects, which can be visually showcased and impressively presented. Generous design elements, deliberately placed animations and dynamic content areas ensure an excellent user experience, while the clearly structured information architecture enables relevant content to be found quickly.

The result is a compelling digital platform that succinctly conveys brand messages and effectively positions bop Communications as a professional communications agency.