Our Role

Netgen was responsible for the entire UX conception including conducting workshops, defining content structure, and creating initial wireframes. Additionally, Netgen developed and implemented a responsive web design based on the lead agency's Neuzeichen visual concept. The technical implementation used Ibexa DXP 4.6 CMS, including migration and expansion of the existing instance.

Challenge

Since its foundation in 2009, Bank von Roll has become one of Zurich's established private banks. Known for independence and its gold portfolio, the redesign aimed to digitally blend tradition and modernity while optimizing the presentation of the gold portfolio.

Solution

Initial situation & brand 

Bank von Roll stands for independence, long-term thinking, sustainability and quality. Principles: prudence, stability, lasting value - proven tradition with foresight.

Assessment Workshop 

The requirements for the new website were defined in a workshop. Netgen created the content structure and wireframes, while Neuzeichen developed the visual elements (colours, typography, icons).

Design: Elegant, sophisticated

Netgen integrated visual elements into a sophisticated design system: elegant serif typography, clear headline structures, versatile teasers and subtle hover effects. Content creation was led by Neuzeichen.

• Design of quotes in an elegant serif font
• teaser logic in various versions (icons, images)
• headline hierarchies in different font sizes
• subtle and smooth scroll and hover effects

Ibexa DXP 4.6 as a secure and robust CMS solution

The redesign combines elegance with modern UX, increases target group orientation and integrates the Gold portfolio prominently. Responsive design and Ibexa DXP ensure future-proofing and an optimal user experience.