Alfatec Group: Repositioning a Leading ICT Company with a Modern Digital Platform
Alfatec Group, a leading IT solutions provider in Croatia and Southeast Europe, needed to replace an outdated website that limited their visibility and failed to reflect their position as a serious technology partner. The existing site, hosted on a local Croatian domain, had poor structure, low organic traffic, and did not support conversion or employer branding goals. Netgen delivered a complete digital platform redesign focused on service education, international appeal, and streamlined content management. The result is a website that now serves as the central hub for Alfatec's marketing, recruitment, and client acquisition activities.
Client
Alfatec Group is a privately held IT company founded in Zagreb, Croatia in 1990. They provide enterprise IT solutions across Croatia and Southeast Europe, with core expertise in big data analytics, artificial intelligence, data science, business intelligence, IT security, and custom software development. Their technology partnerships include IBM, Thales, SAP, Microsoft, Oracle, Kofax, and Exfo-HS.
Timeframe
2022 - now
Website
https://www.alfatec.ai/
Our role
Netgen led the end-to-end website redesign and development for Alfatec. Our responsibilities included facilitating discovery workshops with stakeholders to define user groups and business goals, designing and building a modern web platform, implementing a content management system with training for internal teams, and delivering key functionality for events, careers, and service pages. We provided recorded training sessions to ensure smooth adoption by the content team.
Challenge
Alfatec's previous website suffered from several critical limitations. The site was hosted exclusively on a Croatian (.hr) domain, which reduced international search visibility and undermined their positioning as a global-ready technology partner. The design was dated and the information architecture made it difficult for users to navigate the full range of services. Organic traffic was minimal, and the site generated almost no inbound inquiries or conversions. Additionally, the careers section lacked the depth and polish needed to attract talent in a competitive market.
Solution
We began with discovery workshops involving Alfatec's digital team and leadership to map out user personas, clarify market positioning, and align on business objectives. Based on these insights, we designed and developed a new website with clear service pages, an improved product display, and a restructured content library for news and educational materials.
Key features include an integrated event management system, a redesigned careers section with detailed employer branding content, and landing pages optimized for conversion and clarity. The Academy section now surfaces internal training content for external audiences, improving discoverability through search engines.
We delivered in-depth CMS training, including recorded sessions, to reduce onboarding time and increase content team productivity. The site was built to support ongoing expansion and future content needs.
KPIs
- 400% increase in organic website traffic within the first months after launch
- 3,000 Google impressions with steady linear growth in organic clicks
- 2,600 contact form views in 6 months
- Increased inbound inquiries through web forms
- Positive internal and external stakeholder feedback
- Website established as the primary channel for marketing, PR, and recruitment activities
Bring your project to life
You got a project and you think it's time to roll up sleeves and start working?
